Backdrop Colour Theory

1. Dark Tones (black, marine blue, dark grey, olive green)

• Energy: Dramatic, moody, serious, powerful.

• Psychology: Commands authority, adds weight and gravitas.

• Perception: If you want to be taken seriously, go dark.

• Use: Corporate leaders, luxury brands, high-end fashion, serious portraits.

2. Light Tones (white, bone, light grey)

• Energy: Soft, light, airy, approachable.

• Psychology: Feels safe, welcoming, calming.

• Perception: If you want to appear fun, jolly, or approachable, go light.

• Use: Lifestyle brands, family portraits, wellness and health industries, approachable professionals.

3. Vibrant Colours (yellow, pink, apple green)

• Energy: Playful, bold, quirky, attention-grabbing.

• Psychology: Adds liveliness, creativity, and youthfulness.

• Perception: If you want to look vibrant, energetic, or unconventional, choose bright tones.

• Use: Startups, creatives, events, marketing campaigns that want to stand out.

4. Neutrals (mid-grey, bone)

• Energy: Balanced, timeless, subtle.

• Psychology: Doesn’t dominate, allows the subject to shine.

• Perception: Professional, adaptable, modern.

• Use: Corporate headshots, editorial portraits, brands that want polish without drama.

👉 Quick Rule of Thumb:

• Dark = Serious, powerful

• Light = Friendly, approachable

• Vibrant = Fun, quirky

• Neutral = Professional, adaptable